Client: JWU Admissions Marketing
Challenge: Create awareness and interest for the second annual ADCAMP event to be held Friday, 2/14 in the Adlab. ADCAMP is an intensive 2 1/2 hour exercise for interested advertising candidates from high schools. Students work with other JWU AD Students (some ADTEAM members). Together they work on a project and present their work to faculty, administrators and their parents.
Target: Admission marketing reps, High School Counselors, High School Junior/Seniors
My first individual portfolio piece assignment was to choose a brand that I buy because I need the product, but aren't necessarily in love with the brand; and create an ad for it. I chose Colgate and designed a magazine ad.
My final individual portfolio piece assignment was to create a infographic.